Problem: Elon Musk has called the Cybertruck impenetrable, but people don’t believe it.

Insight: Let people test the Cybertruck to convince them of its abilities. 

Solution: Elon Musk tweets out a call for ‘dummies’ to come test the new Cybertruck and be put through fear factor like scenarios for one weekend. Tweet will include a link with information of location, time and place to register your name.